If you’re writing a blog with the eventual hopes of monetization in some way, shape or form, it would be in your best interest to share your work through social media at any and every opportunity. And yet, here we are, writing a blog with the eventual hopes of monetization, taking an anti-social media approach to promoting a blog.  

No Impersonal Finances Facebook, no Impersonal Finances Twitter, no Impersonal Finances Instagram. (UPDATE: there is now an Impersonal Finances Twitter, mainly for the purposes of checking in on other finance bloggers and auto-tweeting new posts).

But we do reserve the right to Tik Tok in the future.

Surely, then, there must be some grand strategy behind this anti-social media approach to blogging, right?

Well, not exactly.

The Anti-Social Media Blog Promotion Strategy

There is of course no strategy whatsoever. What this approach represents is a prioritization of mental health over any incremental gains in blog popularity that social media promotion might bring about. I simply can’t trust myself to come away from a social media session with a positive outlook on the state of the world. Nor do I need any additional excuses to stare at my phone for an hour before bed. It’s not quite an ignorance is bliss take on reading the news, but rather a limit on consumption.

As it is, I spend more time than I care to admit scrolling through Twitter on my own. And, generally speaking, I don’t feel as if I’m coming away a better person for it. Rather than expand my social media presence—and reap the small blog traffic rewards in doing so—I prefer to kick back and let come what may. If I write something mildly helpful, some people will read it. If I write something nonsensical just to fill these pages with content, they won’t. Works for me!

I have the current luxury of a full-time job to focus on, with no expectation of transitioning to a full-time blogger in the future, so my priorities clearly aren’t aligned to create an Impersonal Finances empire. As a result, posts will be sporadic and promotion efforts will be few and far between. Let the side hustle remain the side hustle, and the Coach won’t yell at you when you jog out those last few sprints.

The vision here at Impersonal Finances is, and always will be, the eventual pursuit of beer money (not coincidentally a great Reddit subthread). But for any current or future bloggers out there, the anti-social media approach is not recommended for optimum traffic results.

Sharing is Caring

Now, that’s not to say you can’t share these great musings of mine via your own channels. And actually, despite my facetiousness on that point, that isn’t uncommon in the personal finance space. In spite of myself, there are helpful content publishers all over this niche community who are willing to share the work of their peers. The personal finance community, unlike many other dark corners of the internet, thrives on uplifting others and sharing new perspectives. Already, Impersonal Finances has benefitted from the post-sharing generosity of Camp Fire Finance, Personal Finance Blogs and Budgets Are Sexy.

What’s surprised me most about my brief foray in the world of WordPress is that most of the personal finance blogs come with engaging and civil comment sections, hard as that is to believe. It’s a friendly group of folks gathered to enjoy a shared interest. What a concept!

My anti-social media tendencies simply come down to (im)personal preference. While I enjoy the ability to ramble on about topics that interest me, and am interested in learning more about other facets of blogging, I simply have no interest in participating in the social media side of equation.

If promoting this blog eventually became a priority, that would be the first thing I’d outsource. Until then, you won’t find Impersonal Finances on Twitter, Facebook, Instagram, and the like. But keep an eye out for that Tik Tok page.

Anyone else in the blogosphere carry a similar aversion to social media? Has that hindered you in promoting your blog?