How Much Is An Olympic Gold Medal Worth?
Now that the Olympics have concluded, we can finally drop the patriotic charade that has consumed our last month and get back to ripping each other’s throats out in an election year. It was fun to cheer for the same team for a while, but it’s time to get back to dividing our country as we take our separate rooting interests in the Donkeys vs. Elephants rivalry. But first, every two to four years, I have the same question pop into my head. How much is an Olympic gold medal actually worth?
As with nearly all of life’s random queries, Google answers the call, as if waiting for a personal finance blogger to come along and repurpose existing content. In the sport of paraphrasing, bordering on plagiarizing, Impersonal Finances is always in medal contention.
The value of an Olympic gold medal
Maybe this is common knowledge, but I was surprised to learn just how little of the actual medal is made of the metal it represents, particularly in the case of the gold. As a result, the medals don’t hold nearly as much intrinsic value as you might otherwise assume.
In fact, the gold and silver medals are pretty much exactly the same, but for a small layer of gold (about six grams) to cover the silver base. What you see is what you get from silver, but the bronze is basically a prize you might receive for participating in a youth soccer tournament. You can see the specific makeup of each medal on the chart below, which comes direct from the Olympics website (where you can view this year’s medal designs for yourself). Interestingly enough, the gold medals used to consist entirely of gold from 1904 to 1912. No más.
Many athletes say you simply can’t put a price on winning a medal. But, in fact, you can. In different several ways. Let’s start with the raw materials.
JR Thorpe at Bustle recently dove into this exact topic and did the math for us.
If you (gasp!) melted them down, the precious metals in Olympic medals would command a wide range of prices. Six grams of gold in 2021 is worth around $380, according to Bloomberg, while 550 grams of silver is around $450, so a gold medal rings in at around $830, as far as the value of the pure metal goes. A bronze medal weighing 450g is a little less than a pound of red brass, which is worth between $2 and $2.50 in scrap. (Womp, womp.)
To clean that up a bit, the prized podium possessions have the following material values:
- Gold: $830
- Silver: $450
- Bronze: $2.50
The secondary market for your Olympic achievement
As we’ve seen with the short-lived NFT boom, physical worth is not always equivalent to market value. In the case of Olympic medals, you’re better off hitting Ebay than the scrap yard to flip your new medallion. Many collectors see value in the uniqueness and sentimentality associated with Olympic excellence.
The collector’s market is prone to various whims, but a medal from a notable event, such as a gold from the 1980 U.S. hockey team, can net you a quarter of a million dollars. Most medals, though, will fetch between $20,000 to $50,000. Still, not a bad flip for a couple hundred bucks worth of scrap.
Don’t forget prize money, endorsements and… taxes
Outside of the minimal value of your medal and the prospect of selling it, there is some cold hard cash involved in a trip to the medal stand. To the surprise of nobody, the notoriously sketchy International Olympic Committee (IOC) does not provide financial rewards for the Herculean feats off which they profit. Instead, individual countries bear the burden, which means these payouts vary quite a bit. In the United States, the prize money is as follows:
- Gold: $37,500
- Silver: $22,500
- Bronze: $15,000
In the most American twist imaginable, recipients of this prize money have been taxed as regular income. Which means elite amateur athletes in such profitable sports as Badminton, Canoe Slalom or Handball could expect to be rewarded for their gold medal achievements with five-figure tax bills. Even the the medals themselves were taxed! That is until 2016, thanks to a bill prohibiting the IRS from taxing Olympians for their achievements.
This newly-signed bill carries one exemption. It does not apply to athletes making over $1 million per year. Which brings us to another revenue stream: endorsements. While most archers and marathon swimmers will not hear from Wheaties regardless of their Olympic outcomes, the cream of the crop can make tens of millions of dollars on endorsement deals. A Simone Biles or Michael Phelps can see their marketability and earnings potential skyrocket with strong performances for the Red, White & Blue.
But again, the big money marketing deals are few and far between, and vary by nation. For athletes in Kazakhstan, a $250,000 gold medal payout will likely have to suffice.
How much are Olympic medals worth? It depends.
So how much is winning an Olympic gold medal really worth? It all depends on how you ask the question. The medals themselves? Not much, unless a resale buyer tells you otherwise. The payouts? Not bad, but probably not life changing. The achievement itself? Priceless, if you’re into that sort of thing.
For a lifetime of training—not counting the innumerable physical, emotional and financial tolls involved along the way—the cost-benefit analysis is generally not in your favor.
Which is the one and only reason a fiscally responsible individual like myself chose never to become an Olympian.
Wow, you guys are so jaded, lol. The medals are a symbol, and the value is priceless to those who won them. However, it isn’t everything to win one, as Simone Biles recently taught us that mental health is just as important. In addition, a number of medalists have auctioned off their medals to raise money for charitable causes.
Haha I would say that’s an accurate description. I totally get it, it is an incredible achievement. But in terms of monetary value… not that great! Wouldn’t you think the prize for being an Olympic medalist had a little more intrinsic value?
Hm, so if it the gold medal was solid gold… 556 grams… and the 6 gram gold content is worth around $380… it’d be worth about $35K if my math is right.
Certainly not bad, but perhaps still not quite what I’d have guessed off hand!
It definitely seems like something that should be worth more than a few hundred bucks! To some, mostly via endorsements, it is. To others, it’s just a cool story and a decorative piece for the fireplace mantle.
The people who enter the Olympics are getting the short end of the stick. It *can* lead to endorsement deals but it doesn’t alway lead to endorsement deals. Then they train like heck in order to make their dreams come true.
I personally don’t think it’s worth it to compete in the Olympics unless you’re already an established athlete and it doesn’t matter whether you win or lose, financially.
As we become a more global society (which is a good thing!), it decreases the importance of nationalism and winning a medal for “your country” a little bit. Hopefully those ping pong players have endorsement deals that pay the bills and aren’t relying on a possible medal every four years.
Very interesting stuff! I had zero clue and am a little crestfallen to know the bronze is only worth a few lousy bucks. Was also unaware of the financial rewards as well. I guess it really does boil down to doing for the love and the pride of having been a world-beater, even if it was in canoe slalom 😁
I think I would most enjoy winning a silver medal, and jeering at the gold medal winner about how their medal was basically just a silver anyway.
I didn’t know the gold metal is almost completely made of silver. What a rip off, haha.
Okay, so let’s say the prize money was indeed life changing. What Olympic sport would you participate in if you had to choose one? I’m going with archery.
Total rip! The real drop off is from second to third, as it turns out. That bronze is nothing but a bag of old pennies!
I’ve always thought those beach volleyball players must live a pretty good life…
This was very interesting. You answered a question I had not even known I wanted to ask. Moral of the story: Olympic athletes compete for glory and fame more so than money.
As worthy a pursuit as any–but not always one they are financially compensated for! I figured I’d try to answer my own question so that I can refer back to it next Olympics and save me a couple Google searches.
that’s the same reason i also chose not to become an olympian. it can’t feel good for that orange haired woman who popped for mary jane at the trials. she was very likely going to win gold. oops, there goes a million bucks!
Certainly a big miss on those marketing dollars–especially being that it takes her out of one of the signature events. Hopefully not her last crack at it!
According to the Yahoo article linked to, USOC payouts were taxed as regular income, not as capital gains. Capital gains taxes are generally *lower* than income taxes.
You are correct! I must have had cap gains on the brain for some reason. Fixed!